Identifying resident interests to strengthen communities in western Queens

We led a demographic study of western Queens to identify community needs and recommend opportunities for social engagement to the UJA-Federation NY’s neighborhood grant-making committee. Our research and analysis of quantitative and qualitative data provided insights and trends that helped them in awarding new grants to local change-makers.

Project Scope 

Our remit was to focus on the changing neighborhoods of Astoria, Long Island City, Sunnyside and Jackson Heights with the goal of identifying interests, needs of target residents, as well as existing assets and potential program collaborators.

The Public Good captured market profiles, and our participatory approach to community building also generated significant individual and institutional leads for further engagement and grass-roots program development.  

Results

Our deep demographic analysis and authentic engagement with residents and key stakeholders provided our client’s funding and planning committee with the detailed intelligence they needed for moving forward. At the same time, our work ignited genuine excitement throughout the target communities who were thrilled to be a part of defining their own neighborhood resources.